COURSE OVERVIEW

This course is an initiative designed to educate students in the area of Digital Marketing. Digital marketing is one of the most important and vast sources that is used as the tool for online branding and online promotions. It has taken the promotions to the next level as all of the individuals are so interconnected to the internet and the web. Digital Marketing and Social Media have transformed marketing and business practice across the globe. This course provides an understanding of the ever-evolving digital landscape and examines the strategic role of digital marketing processes and tools in designing the overall Marketing strategy and the Digital Marketing Plan. It explores the challenges of Interactive media, the online market place, and the creative challenges of communicating and retention strategies of customers through these media, the main search engines and the future trends in digital marketing.